2.9 Best Performance in a Negative Role.It was also held thrice in Al Saj Convention centre Trivandrum. The function is normally held in Kozhikode, Palakkad, Kottayam, Angamaly and Thiruvanathapuram cities in Kerala. Then Ayu:Care, Nirapara, Doublehourse were the title sponsors. The awards ceremony was co-sponsored by Lux in the year 2005 which was titled as Asianet Kudumbam awards later Confident Group took up the sponsorship in the next 2 years. Since TV actors and actress' lack a strong society like Association of Malayalam Movie Artists, Asianet conducts functions to token their actors, directors, producers and production houses alternatively. It is a promotional platform of Asianet's TV shows. The Asianet Television Awards ( ATA) is one of Asianet's newer ventures.
Excellence in Television achievements for Asianet TV serials